Category Taxonomy
IAB Ad Product Taxonomy 2.0 - Browse the hierarchical category structure used for ad classification
583
Total Categories
45
Tier 1 Categories
333
Tier 2 Categories
205
Tier 3 Categories
Tier levels:T1Top-levelT2Sub-categoryT3Leaf category
Ad Safety Risk#1000T1
Adult Products and Services#1001T1
Alcohol#1002T1(5)
Business and Industrial#1010T1(14)
Cannabis#1049T1(6)
Clothing and Accessories#1058T1(8)
Collectables and Antiques#1075T1(6)
Computer Software#1082T1(5)
Consumer Electronics#1097T1(20)
Consumer Packaged Goods#1123T1(33)
Cosmetic Services#1088T1(8)
Culture and Fine Arts#1008T1(1)
Dating#1259T1(2)
Debated Sensitive Social Issue#1262T1
Dieting and Weightloss#1291T1(3)
Durable Goods#1263T1(7)
Education and Careers#1295T1(13)
Events and Performances#1315T1(12)
Family and Parenting#1328T1(4)
Finance and Insurance#1335T1(13)
Fitness Activities#1510T1(8)
Food and Beverage Services#1355T1(5)
Gambling#1361T1(6)
Gifts and Holiday Items#1371T1(6)
Green/Eco#1368T1(2)
Health and Medical Services#1378T1(17)
Home and Garden Services#1396T1(19)
Legal Services#1416T1(2)
Media#1419T1(14)
Metals#1443T1(4)
Non-Fiat Currency#1448T1(3)
Non-Profits#1452T1(7)
Personal/Consumer Telecom#1467T1(5)
Pet Ownership#1460T1(6)
Pharmaceuticals#1473T1
Politics#1474T1(7)
Real Estate#1482T1(4)
Religion and Spirituality#1487T1(6)
Retail#1494T1(15)
Sexual Health#1519T1(4)
Sporting Goods#1524T1(4)
Tobacco#1544T1(6)
Travel and Tourism#1529T1(8)
Vehicles#1551T1(9)
Weapons and Ammunition#1576T1(6)