Category Analytics
Video ad performance by category
Total Bids
1,023,849
Total Wins
867,328
Win Rate: 84.7%
Total Impressions
763,218
Fill Rate: 74.5%
Total Revenue
$15,287.43
Avg CPM: $20.03
Revenue by Category
Impressions Distribution
Bids vs Wins vs Impressions (Top 6)
Detailed Metrics
Click on a category to expand and see subcategories
| Category ↕ | Creatives ↓ | Bids ↕ | Wins ↕ | Impressions ↕ | Revenue ↕ | CPM ↕ | Bid Fill % ↕ | Bid % ↕ | Imp % ↕ | Rev % ↕ |
|---|---|---|---|---|---|---|---|---|---|---|
| ▶Consumer Electronics | 234 | 225,246 | 190,814 | 167,219 | $3,378.29 | $20.20 | 74.2% | 22.0% | 21.9% | 22.1% |
| ▶Finance and Insurance | 198 | 174,055 | 147,446 | 128,912 | $2,523.77 | $19.58 | 74.1% | 17.0% | 16.9% | 16.5% |
| ▶Clothing and Accessories | 187 | 153,577 | 130,100 | 114,712 | $2,205.18 | $19.22 | 74.7% | 15.0% | 15.0% | 14.4% |
| ▶Media | 156 | 102,386 | 86,734 | 77,270 | $1,406.08 | $18.20 | 75.5% | 10.0% | 10.1% | 9.2% |
| ▶Vehicles | 145 | 122,862 | 104,078 | 93,478 | $2,125.50 | $22.74 | 76.1% | 12.0% | 12.2% | 13.9% |
| ▶Food and Beverage Services | 123 | 71,670 | 60,713 | 51,917 | $665.20 | $12.81 | 72.4% | 7.0% | 6.8% | 4.4% |
| ▶Health and Medical Services | 112 | 92,145 | 78,060 | 68,233 | $1,506.29 | $22.08 | 74.0% | 9.0% | 8.9% | 9.9% |
| ▶Travel and Tourism | 98 | 81,908 | 69,383 | 61,477 | $1,477.12 | $24.03 | 75.1% | 8.0% | 8.1% | 9.7% |