Category Analytics
Video ad performance by category
Total Bids
1,000,002
Total Wins
850,000
Win Rate: 85.0%
Total Impressions
750,001
Fill Rate: 75.0%
Total Revenue
$15,000.02
Avg CPM: $20.00
Revenue by Category
Impressions Distribution
Bids vs Wins vs Impressions (Top 6)
Detailed Metrics
Click on a category to expand and see subcategories
| Category ↕ | Creatives ↓ | Bids ↕ | Wins ↕ | Impressions ↕ | Revenue ↕ | CPM ↕ | Bid Fill % ↕ | Bid % ↕ | Imp % ↕ | Rev % ↕ |
|---|---|---|---|---|---|---|---|---|---|---|
| ▶Consumer Electronics | 234 | 220,002 | 187,002 | 164,995 | $3,299.96 | $20.00 | 75.0% | 22.0% | 22.0% | 22.0% |
| ▶Finance and Insurance | 198 | 169,999 | 144,495 | 127,501 | $2,550.00 | $20.00 | 75.0% | 17.0% | 17.0% | 17.0% |
| ▶Clothing and Accessories | 187 | 150,001 | 127,501 | 112,502 | $2,249.98 | $20.00 | 75.0% | 15.0% | 15.0% | 15.0% |
| ▶Media | 156 | 100,001 | 85,000 | 75,003 | $1,500.01 | $20.00 | 75.0% | 10.0% | 10.0% | 10.0% |
| ▶Vehicles | 145 | 120,002 | 101,996 | 90,001 | $1,799.99 | $20.00 | 75.0% | 12.0% | 12.0% | 12.0% |
| ▶Food and Beverage Services | 123 | 69,990 | 59,505 | 52,499 | $1,050.07 | $20.00 | 75.0% | 7.0% | 7.0% | 7.0% |
| ▶Health and Medical Services | 112 | 90,001 | 76,500 | 67,499 | $1,350.01 | $20.00 | 75.0% | 9.0% | 9.0% | 9.0% |
| ▶Travel and Tourism | 98 | 80,006 | 68,001 | 60,001 | $1,200.00 | $20.00 | 75.0% | 8.0% | 8.0% | 8.0% |